Chris comes to Marbella for a few months. That’s where he meets Sam, and they instantly connect over shared creativity Sam working as a brand identity designer and product developer, and Chris as a social media manager and content creator.

When Chris returns to Ireland after that summer, they leave with nothing more than a solid friendship… little did they know they would one day become business partners.

Fast-forward a few years. Chris comes back to Marbella for the summer, and this is where everything changes.

After years of building brands for other people, Sam and Chris decide it’s time to build something for themselves.

Their skills fit perfectly Sam’s brand identity + product development, and Chris’s social media management + content creation each bringing what the other doesn’t have.

Endless brand name ideas, sketches, samples, and late-night planning sessions. This is where the vision starts taking shape, piece by piece, idea by idea.

Sam is in Marbella. Chris is in Ireland. They officially begin building the brand remotely.

The name FRNE is finalised, and it’s time to build a full brand world around it.

With a clear vision of the products they love and the aesthetic they believe in

Brand identity finalised. Product development completed. Supplier partnerships secured.

Chris prepares to return to Spain, bringing both sides of the brand together product and identity from Sam, content and strategy from Chris ready to push FRNE into its final stage before launch.

Thousands of Infinity units ordered. The brand becomes real.